Mistakes to Avoid When Landing New Locations
Avoid these common errors operators make when pitching, closing, or installing at new vending sites.
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Avoid these common errors operators make when pitching, closing, or installing at new vending sites.
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Overpromising can damage credibility with new account contacts
Proper machine sizing prevents issues with location satisfaction
Missed install dates create bad first impressions
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Landing new vending locations is an exciting milestone for any operator, but success requires more than securing a simple yes. Too often, new accounts get derailed by basic—but avoidable—mistakes in the process of pitching, closing, and installing. One of the most common missteps is overpromising. Telling a prospective client that you'll install within 24 hours or provide rare products just to win the deal can backfire. If you don’t deliver exactly what was promised, trust disappears quickly.
Another pitfall: neglecting a detailed site visit. Installing machines blindly without understanding the space, power access, or customer flow can result in poor performance and dissatisfaction. Vending machines must be appropriately sized for the location—not only in footprint, but in product variety and capacity. Conducting a thorough walkthrough helps you avoid power issues, ADA compliance misses, or placing the machine in a low-visibility area.
Operators also fail to communicate timelines clearly. Missing install dates or going silent after the initial agreement breaks customer confidence fast. Stay proactive: confirm timelines via email, prepare contracts that outline deliverables, and follow up regularly leading up to install day. It’s also wise to avoid using outdated or worn-down machines during first installs. Your equipment reflects your professionalism—first impressions matter.
Finally, many operators drop the ball on post-install relationship building. New site contacts want to know you’re still paying attention. A quick check-in two weeks after install goes a long way. Ask how the machine is performing, whether the product mix needs adjustments, and address issues fast. Responsive service after install is what turns a location into a long-term account.
For more insights on strong operational preparation, check out our vending business startup checklist. You can also deepen your understanding with our guide on modern vending tech tools that improve service reliability and product tracking.
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Overpromising on install speed or product selection is a common mistake. It sets unrealistic expectations that can damage credibility if unmet.
A walkthrough ensures that power outlets, spacing, foot traffic, and compliance issues are all taken into account for proper vending placement.
Be transparent about timelines, use clean modern machines, and follow up within two weeks of installation to resolve any feedback quickly.
Missing deadlines without communication erodes trust early. Always confirm timelines in writing and notify the client if delays occur.
Don’t promise specific products you can’t regularly stock. It’s better to educate the decision-maker on popular choices that can be reliably provided.
Prepare equipment early, verify site conditions, bring backup parts if possible, and communicate clearly with the location before and during install.
Yes. A post-install follow-up shows professionalism and gives you a chance to fine-tune service based on their experience and feedback.
Combo machines are ideal for uncertain or mixed-use spaces, helping cover a variety of snacks and beverages in one compact unit.
Use remote monitoring tech to track sales and restocking needs or visit the location frequently in the first month to study patterns.
Not always. Some locations prefer service-level agreements or informal partnerships, but written terms outlining responsibility are still recommended.