How to Talk to Businesses About Vending
Use these scripts and talking points to pitch vending machines to decision-makers.
Back to Vending Business Startup ResourcesUse these scripts and talking points to pitch vending machines to decision-makers.
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Emphasize no-cost installation and setup to gain interest fast
Use comparison questions to identify dissatisfaction with current vendor
Tailor your pitch to each location’s visitor and employee needs
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When approaching businesses about installing vending machines, your pitch needs to be short, focused, and tailored to their pain points. Most decision-makers—like office managers or property supervisors—don’t want to manage vending machines directly. They want an easy solution to offer refreshments to employees, tenants, or guests. Highlighting zero cost, reliable service, and modern features is the way to get their attention.
Start with an observation or question: “Is someone currently managing snacks and drinks for staff here?” or “Are people leaving the building just to grab coffee or energy drinks?” These openers spark interest while identifying if there’s already a vendor. If there is, ask how that’s going: “How’s the current machine working out for you?” or “Have you had any issues with service or restocking?”
Decision-makers often respond when you contrast what they have now with what they could have—a reliable machine with contactless payment, fast service, and better product options. Focus your pitch on benefits: no cost, quick setup, and high retention amenities for workplaces and shared spaces.
Have a basic script ready:
“We provide snack and drink machines at no charge to the location—install, stock, and service all included. Machines include contactless payment and energy-efficient systems. If you have tenants or employees on-site, it’s a zero-effort way to keep them fueled, happy, and productive.”
Adjust your talking points based on the type of property. Offices care about energy drinks, healthy snacks, and convenience. Apartments want tenant amenities. Schools care about machine placement and safety. Ask questions to understand their priorities, and match your offer accordingly.
For more help identifying ideal customers, see types of locations that accept machines. You can also review our guide on the best-performing vending spots to prioritize which businesses to approach first.
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Begin by asking if they currently offer any food or drink options to staff or visitors. This opens a natural path to introduce vending.
Ask how their current setup is working. Many locations are unhappy with service or product quality and will consider alternatives if you offer improvements.
Highlight free setup, contactless payment, better product variety, and full-service restocking and maintenance—all with no involvement from the business.
Target decision-makers—often property managers, office admins, HR managers, or school administrators. Receptionists can help you reach them.
Politely ask, 'Who handles amenities or staff refreshments?' Gatekeepers are more likely to forward your info if your pitch is clear and tied to value.
Keep it under 60 seconds. You want to spark interest, not deliver your entire offering. Focus on no-cost benefits and ease.
Look for places with regular foot traffic like offices, schools, auto repair shops, and apartment common areas. See what’s currently available there.
Ask if they’ve had vending before and why it didn’t work. Many didn’t know better vendors or had a bad experience—they might welcome a change.
Yes, having a simple visual aid or sample product list helps ground your pitch and makes it easier for them to say yes.
After your visit or call, send a quick email thanking them and restating the key benefits. Follow up again in 7-10 days if no response.